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Langham resorts has launched a brand new loyalty program known as ‘Good by Langham’. Program works as follows:
- Earn 150 factors per $5 spent
- Dynamic redemption fee primarily based on the money worth of a lodge (they haven’t launched what the conversion fee will probably be)
- Loyalty tiers (see advantages within the image under):
- Onyx (base tier all people will get at enrollment)
- Topaz requires 12,000 factors or $400 in spend
- Diamond requires 108,000 factors or $3,600 in spend
- Sapphire requires 360,000 factors or $12,000 in spend
- Ruby requires 720,000 factors or $24,000 in spend
- Factors are legitimate for twenty-four months however are prolonged with any incomes or redeeming exercise
- Bookings should be all money or all factors, no factors & money bookings
Our Verdict
I get that smaller chains need to stand out, however having foolish earn charges like 150 factors per $5 as an alternative of 30 factors per $1 spent is simply silly. Advantages appear fairly fundamental particularly when Ruby requires $24,000 in spend. That is the kind of program I’d be part of if I had a keep after which would utterly neglect about.
Hat tip to OMaaT
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