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Billboards of inclusion mission boosts black-owned native enterprise and non-profit

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Being a real company citizen means being in contact along with your group. As credit score unions, we’ve the distinctive skill to construct significant relationships with native companies and organizations inside the communities we serve. How higher to indicate our dedication than investing of their success?

That’s precisely what we did at $1.2 billion/82,000-member Monetary Plus Credit score Union, Flint, Michigan. Our 11- (quickly to be 12-) department CU serves your entire state of Michigan and in 2023, we launched our Billboards of Inclusion mission, a contest via which two small, minority-owned companies have been chosen to win a free billboard, up for 4 weeks, designed by our in-house advertising staff.

FPCU met with the winners in a strategic model session to assemble key particulars about their companies so we may seize their essence inside the billboard. The placement of every billboard was chosen based mostly on availability, enterprise location and enter from the winner.

 

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