As we enter the second half of the year, CreditUnions.com is revisiting some of our favorite stories from the first half of 2025 by highlighting stories centered on some of the industry’s top priorities.
While banking and financial services are what credit unions do, financial wellbeing is who credit unions are – it’s a cornerstone of the entire industry. Cooperatives nationwide have long leaned into financial literacy, education, and wellbeing, but there’s no single way to accomplish the goal of supporting member financial wellbeing. Credit unions also take a proactive approach to reaching underserved populations, tailoring products to help members overcome barriers such as low credit scores, limited savings, or lack of access to traditional banking. By doing so, they promote inclusion and upward mobility.
From adapting branch networks to meet the needs of a far-flung membership, making it easier to save money, or simply understanding and living your mission, credit unions across the country are finding new ways to improve members’ financial lives. Here are a few recent examples of putting purpose into action.
Part-time “microbranches” in remote Alaska towns allow Tongass FCU ($222.4M, Ketchikan, AK) to serve members in communities where otherwise accessing financial services might require a boat or plane ride.
Knoxville TVA Employees Credit Union ($4.7B, Knoxville, TN) is making it easier for members to set aside a little money for a rainy day. Initially intended for young adults, the program’s reach has grown – the average member age participating is now 40.
Why has Taylor Swift garnered so much devotion? It’s not just about great songs. The pop icon stays true to her personal brand and uses it to cultivate authentic relationships. That’s something credit unions can learn a lot from.
Now it’s your turn. What has your credit union done so far this year to benefit the community? What special initiatives are in store for the second half of 2025? Drop us a line and let us know!
Looking for more of the best of 2025 so far? We’ve got you covered. Click the links below for more content from Callahan’s award-winning editorial team.
Best Of 2025 So Far: Building Vibrant Communities
Best Of 2025 So Far: Fostering Financially Strong Credit Unions